Arne, Scott and the BayCreative team are ready to offer in-depth, high-touch marketing support to help your organization reach its goals. Our responsive style, and ability to enhance audience experiences will result in a quicker ROI on your programs.
The BayCreative team is enthusiastic, and strives for long-term partnerships. We want to do the same with you.
Leadership
About Arne Hurty
As BayCreative's CEO, Arne Hurty directs the strategic marketing vision for BayCreative’s clients, helping them to refine their unique identity and prioritize their marketing efforts. Under Arne’s leadership, BayCreative has become one of the Bay Area's most respected full-service marketing firms by helping clients to achieve their business objectives with innovative, effective marketing programs. Arne is a proven marketing designer and problem solver with over 30 years experience developing award-winning creative for marketing, advertising, and sales. Arne’s design work can be found at the forefront of materials used by hundreds of companies. He has helped solved problems for marketing managers through the use of print, web, direct response, video and new media. In the mid-80s, Arne was one of the first to explore desktop publishing. Riding the forefront of that new technology, Arne earned multiple honors and awards for his graphics in publishing design and illustration. During his time at Macworld magazine, Arne was honored by the AIGA for his pioneering work on informational graphic design and cited as a major contributor to honorary placement in the National Magazine Awards for design. As the first design director for Macworld Online, Arne helped shape a key web property in the infancy of the Internet. He as gone on to design scores of other websites for both business and consumer interests. Arne is a noted speaker on graphics and design at universities and conferences such as Macworld and Thunder Lizard. Since founding BayCreative in 1996, Arne has developed a nimble and responsive agency with a proven record of success. He has managed highly talented teams, and delivered quality on clients expectations. Arne studied at UCLA and lives in Burlingame, CA with his wife Gigi and children.
Reach Arne: 650.342.3396 or arne@baycreative.com
About Scott Danish
Scott Danish joined BayCreative in 2009 and serves as a principal and managing partner, bringing his unique and enthusiastic perspective to sales, marketing inte- gration and business development. Scott is a proven marketing execu- tive with more than 21 years of marketing experience in driving product, service, channel and corporate marketing strategies in multiple industries. Prior to BayCreative, Scott was a Director of Market Management with Cisco Systems. In this capacity, Scott lead a team of world-class marketers that delivered strategic, innovative and integrated marketing campaigns that resulted in more than $2.3 billion in Cisco Services revenues from large businesses and Federal agencies across the U.S. and Canada. Before Cisco Systems, Scott was a Vice President of Global Marketing for CNET Networks, where he had responsibility for all global marketing, product management and sales support of the Channel division. Prior to joining CNET Networks, Scott held the position of Director of Product Marketing at PeopleSoft (now Oracle) where he ran marketing communications, programs and operations for the company’s global supply chain management division. Before PeopleSoft, Scott held senior marketing positions at OnDisplay (now Vignette) and IDG’s PC World Communications. Scott graduated with honors in business administration from the University of Oregon and attended the M.B.A. program at Golden Gate University. He lives in Walnut Creek, CA with his wife Lisa and children Melissa (16) and Jack (12).
Reach Scott: 415.254.0500 or scott@baycreative.com
The BayCreative Team
Benjamin Aronoff
Benjamin is a videographer/photographer based out of Santa Rosa, Califnornia. His years in news as both a cameraman (KFTY TV 50) and a news anchor (KSRO Newstalk Radio) combines the passion he has for the image and communicating with people. Ben has found, working with BayCreative, that these assets greatly enhance the final product. Ben majored in photography and communications with a minor in psychology at the Santa Rosa Junior College. Among other awards received, Ben won BEST DOCUMENTARY from the Associated Press in 2006.
Howard Baldwin
Howard has covered business and technology since 1987. His clients include American Express, Cisco Systems, IBM, Intel, Microsoft, and Oracle. Howard believes that a company’s Web site content should incorporate business value as much as it does marketing messages, in order to entice customers and prospects not only to return to a site, but also to establish the company as a trusted source of information. A native of Silicon Valley and a graduate of Stanford University, he lives in Sunnyvale, California with his wife and four cats.
Dave Damianakes
Dave has been writing for the Bay Area's high tech industry since 1994, and has collaborated regularly with BayCreative. He specialize in end user materials for low- and non-technical audience. Since he does not specialize on one technology or technical field, Dave brings few assumptions into his work, and his perspective stays fresh, which makes it easier to write to his audience. His extensive background in start-ups has accustomed Dave to high pressure and tight deadlines. He lives in San Leandro, California where he also writes fiction and produces wine.
Susan Kuchinskas
Susan writes about technology, business, art, design, culture and society for BayCreative and a wide variety of publications. Susan's work has appeared in Technology Review, Wired, the Los Angeles Times and Business 2.0. Her staff experience includes stints as a senior writer for Adweek, Business 2.0 M-Business, and internetnews.com. Susan makes her home in Berkeley, California.
Carrie Meurer
Carrie is a freelance front-end website developer and SEO (search engine optimization) expert who has collaborated regularly with BayCreative. She honed her technical skills during the dot com era while working at the San Francisco start-up company 415, Inc. Carrie grew up in Madison, Wisconsin and now lives with her family in Denver,
Tracy Pidgeon
Tracy has spent over two years working with BayCreative as a designer, collaborating on everything from creating websites, and flash demos, to case studies, logos and advertisements. Tracy studied at the Academy of Art University in San Francisco, California and received a degree in fine arts with an emphasis in new media. Music, fashion, photography and fine art inspire Tracy in her field of work every day. Tracy recently moved to New York with her fiance and adorable yellow lab.
Chris Vega
Chris brings over 20+ years of product management, marcom strategy, and project management skills to the BayCreative team. Her experience includes account supervision positions with Bank of America's Internal Agency and M. Gould and Co. On the client side, she held Vice President positions with Bank of America, EurekaBank, and Charles Schwab and was most recently Director of Marketing Communications for Message Systems. Inc. Chris has a keen understanding of client needs and challenges and the practical know how to to drive to project goals. A 4th generation San Franciscan, she lives in Burlingame, CA with her two teenage daughters and pets.
Michelle Woodruff
Michelle is an Interactive Designer skilled in all aspects of Web Development, from page design to Flash programming. She takes a particular interest in always creating a positive and cohesive online user experience. With her dual training in Computer Science and Design, Michelle is able to find the best technical and creative solutions to website issues. When she isn't reading about the latest web trends, Michelle may be found rock climbing or brewing beer with her husband in their San Francisco, California home.
Dave Zeltser
As one of the most recent project managers to join the BayCreative team, Dave has spent time in a variety of industries, from managing a family-owned and operated collateral loan office, to one of the Top 5 sales reps for Pacific Bell Wireless. His most recent experience before joining BayCreative was as Manager of Lender and Vendor sales at Ellie Mae, where he managed the Lender Sales division including large scale partner integrations with large banks including Countrywide, Bank of America, and Citibank. Dave's focus at BayCreative is in marketing automation and marketing strategy. He received his undergraduate degree in Business from Saint Mary's College, and later returned there for his M.B.A. with a concentration in Marketing. Dave currently lives in Walnut Creek, California close to his family.