Challenge teleSys Software was established in 1997 to provide solutions for the Next Generation Network in ease-to-use, open systems hardware and software. The company's technology facilitates Voice over Internet Protocol (VoIP) and assists the convergence of SS7 and IP networks. The company needed advertising that would present a business-oriented case for its wireless technology solutions.
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BayCreative Solution After a series of discussions with teleSys management, during which we discussed the audiences and goals for the campaign, we determined that a key message is that teleSys offers solutions that enable wireless, remote access to information businesspeople need to accomplish their jobs. Our ad concept was to show that this technology allows users mobility, and implies that important work can continue even without the person sitting at the desk. This ad was unique in that it didn't show a person holding a cell phone, as most of the other competitors' ads did. The ad was well received and was also repurposed as a poster for trade shows.