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Marketing Automation and Lead Management

BayCreative provides marketing automation and lead management experts that understand the demands of marketing teams across multiple industries. BayCreative will collaborate with your team to establish best practices, implement effective lead management programs, and produce measurable results. We'll provide resources that support your existing marketing teams and tools like Eloqua, Marketo and Salesforce.com.

BayCreative is pleased to offer 4 levels of marketing automation packages to support your lead management needs (see below.) Get a free 30-minute consultation to discuss how our lead management services can support your 2011 goals. Learn more.

 

Service

Starter

Basic

Expanded

Premiere

Up to 3
per/mo.

Up to 5
per/mo.

Up to 6
per/mo.

Up to 10
per/mo.


Create e-mail promotions, landing page, thank you page, and a template based on best practices


Personalization and versioning
(e.g. vertical industries)


Develop content specific to products/services offered as well as business needs


Provide a dedicated project manager/marketing consultant


Build a registration form(s) to capture prospect's contact information for lead generation


Search Engine Optimization (SEO)/Search Engine Management (SEM) of landing pages

 

Integration with offline marketing tools

 

Marketing automation including strategic lead nurturing campaigns

  

Integration with CRM/CMS and/or marketing/sales automation tools (e.g. Salesforce.com)

   

Detailed analytics and tracking

   

Setting up lead scoring and promotion

   

Pricing (Monthly)

$3,000

$5,000

$6,500

Call Us



Email, landing page, template creation based on best practices - Set up emails that drive suspects to landing pages where lead and contact information are converted to potential leads. Driving visitors to landing pages with registration forms can help drive leads and track online marketing effectiveness. BayCreative will assist in creating email templates based on email marketing best practices.

Personalization and versioning - Email effectiveness is dependant on many variables in order

Develop content specific to products/services offered as well as business needs - BayCreative will help develop campaigns specific to the products and services of your business using online marketing best practices.

Dedicated project manager/marketing consultation - Having a single point of contact that you can turn to as a full-service online marketing team for all your marcom needs that you don't have to worry about.

Landing page registration forms and lead generation - Landing pages are typically the page that an email or search engine link drives visitors to. A landing page helps you to gather information from your audience, be it a inquiry about a product or service, a survey.

Search Engine Optimization (SEO)/Search Engine Management (SEM) of landing pages - BayCreative can help drive additional traffic to your landing pages through search engine submission, management and optimization.

Integration with offline marketing tools - BayCreative takes a hollistic approach merging online and offline marketing efforts. By combining your physical or offline marketing efforts with online marketing tools, BayCreative can help drive your messaging on many fronts.

Marketing automation including lead nurturing campaigns - The most effective online marketing campaigns involve more than simple batch email sends. Lead nurturing is the process of building relationships with qualified prospects that are not yet ready to connect with.

Integration with CRM/CMS and or marketing sales tools - We can help connect your marketing engine with your CRM system. This can help your business track conversion and streamline the flow of information from your marketing team to your sales team.

Detailed analytics and tracking - Detailed analytics allow you to understand the effectiveness of your marketing efforts. Know which emails are resulting in the most conversions and which landing pages are getting the most hits, then adjust accordingly.

Setting up lead scoring and promotion - Lead scoring lets you automatically qualify leads and measure their interest and engagement in your products. With detailed analytics and lead tracking information captured, based on bahavioral and demographic information either captured or inferred, you can promote leads that show the most interest.

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