Challenge In a difficult economy, price wars inevitably emerge between competitors. CNET Channel needed to eliminate the price objection, and stake its position as the clear choice, by demonstrating and quantifying the economic benefits associated with its ChannelOnline solution.
Click here to view the PDF of this white paper.
BayCreative Solution To empower the CNET Channel sales team, we collaborated with our business partner, Callan Consulting, to develop a detailed return on investment (ROI) model. Together, we interviewed a range of ChannelOnline customers and gathered data from a variety of secondary sources to create the ChannelOnline ROI model. (contact BayCreative if you’re interested in viewing the ROI model.) Additionally, we co-wrote a white paper to help describe key ROI benefits through sample ROI calculations, highlight customer successes and justify the investment.