Challenge Since 1926, Spring Air has been recognized for its innovative mattresses and sleep sets. Today, Spring Air distributes bedding internationally, with plants in the US, Canada, Mexico, Ireland, Australia, the Middle East, and Argentina. The company, the fourth-largest bedding manufacturer in the world, needed a brochure to help market its luxurious Chattam & Wells product line.
Click here to download a PDF of this brochure.
BayCreative Solution BayCreative worked closely with the senior management of Spring Air to assess what would appeal to the target market. It became clear that a luxurious and elegant approach to the brochure would be the best approach. We arranged for a photo shoot of the product in a Beverly Hills mansion. The text and imagery in the employed are all very appealing to the audience of affluent individuals, and Spring Air reports a strongly favorable response to this marketing brochure.