Challenge Having recently formed an alliance with AECOM (NYSE: ACM), CB Richard Ellis needed a sales and marketing tool to best communicate the strength of the combined offering, and close more deals with this new integrated approach. The decision-makers of their prospects are short on time — but long on potential infrastructure projects — so the long 10-page document they initial created didn't cut it.
Click here to view the PDF of this brochure.
BayCreative Solution BayCreative designed and developed an eye-catching brochure that more clearly articulates and demonstrates the combined strengths of CB Richard Ellis and AECOM. We collaborated effectively with CB Richard Ellis to determine the core value proposition and key benefits, then we condensed the page count from 10 to 5, and highlighted stunning photography of global infrastructure projects along with easy-to-follow diagrams and tables. The result was an impressive, short brochure that can be emailed to a prospect for a quick, but highly impactful read.