Challenge Hara Software is a new company in the almost as new field of environmental management. With a powerful offering—a SaaS developed tool for analyizing and managing every aspect of a company's environmental footprint—they need a logo that will stand tall next to the other enterprise level brands they intend to work with.
Click here to see examples of the evolution of this logo.
BayCreative Solution For this logo design, they had already done a pretty good job. That is the internal team at Hara had already put something together that did a good job of representing the concepts. BayCreative helped all of us arrive at that realization and continued then, to focus on excecution. We examined scores of fonts, weights, styles, to finally arrive at a distinctive look, with a good balance between conservativisim and innovation.