Most of our clients are positioned in markets that are suited to the benefits of good branding practices. Branding stands out as a persistent and effective means to communicate a company’s value proposition and is the cornerstone for a dependable relationship with customers, prospects and business partners.

Long-term, well managed brands build confidence and familiarity which are both key components in helping customers and prospects feel comfortable about choosing to do business with you.

Empowering our clients with a strong brand helps build relationships through long cycles and long engagements. It also produces an impression of solidity in your organization. Best practices in branding are well established methods to achieve top performance from your brand; the message it conveys, the promise it makes, the impression it conveys to your prospects and customers.

We’ll Help Re-Invigorate Your Brand

1) Intelligence and Informed Understanding
A process by which–through interviews, questionnaires/surveys and other exercises–we gather a clear picture of the marketplace landscape you exist and operate. We conduct dozens of interviews with prospects and customers, as well as your own staff, to discover the impressions people carry about your company, your competition and the industry in general.

2) Branding Work Shop
An in-depth examination of the purpose of your business, it’s unique characteristics and differentiators, the core value your bring, the character or the relationship between your business and the marketplace. We moderate a 1/2-day group exercise among key internal stakeholders and sales teams in a group setting.

3) Report and Brief
BayCreative prepares a detailed report on the findings from all interviews, exercises and workshops. Clear guidelines on how to put these to practical use to develop and maintain your brand identity are documented. We recommend key messaging, value proposition, company positioning, tagline, graphical identity, differentiators from competition, messaging to overcome objectives, and other statements that will form the basis of all communications.

4) Brand ID Revisions and Guidelines
BayCreative brings decades of experience to bear on identity design, messaging and positioning development, websites, PowerPoint, eLearning and promotional demos, and other collateral. Through a focused development process, we’ll offer design recommendations for all key assets associated with your brand and its touch-points with your “universe.” We facilitate and ensure correct communication of core messaging, and then develop to final deliverable upon approval. A brand mission document is developed to articulate for employees the goals of the brand and how ID components are used to support it.