Challenge PeopleSoft is the undisputed world leader of Human Capital Management software, but the marketing team of its Supply Chain Management (SCM) division needed a way to arm its direct sales force and business partners with SCM customer testimonials and success stories to help close more deals.
Click here to download a PDF of the PeopleSoft Supply Chain Management Customer Reference Guide.
BayCreative Solution We collaborated with marketing, sales and senior management teams at PeopleSoft Supply Chain Management to identify customers, conduct interviews and prepare a comprehensive, yet easy to use guide for testimonials. BayCreative laid-out each customer success highlight within a matrix on an industry "tab" page. The completed print collateral gained rave reviews—especially from sales management and reps that now had a comprehensive repository of >40 customer success stories they could whip out and review with prospects.