| Direct Response | |
 | This campaign for SeeSaw Networks helped open doors for their sales force with major advertisers. More... |
 | A direct response campaign that included a gift book proved very effective in generating leads for PeopleSoft. More... |
 | This targeted, multi-phase approach achieved Oracle's goal of enticing VARs to use a new, online ordering system. More... |
 | InfoWorld asked BayCreative to develop a series of direct response projects to advance the magazine's promotional goals. More... |