Challenge InfoWorld delivers in-depth coverage and evaluation of IT products for professionals who are involved in major purchase decisions for their companies. InfoWorld reaches the most influential readers through its integrated online, print, events, and research channels. The company asked BayCreative for help in reaching their audience for events and special promotions.
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BayCreative Solution We worked with InfoWorld marketing managers and responded creatively to their advertising and marketing objectives by delivering responsive, targeted direct response campaigns. BayCreative developed several high-impact, low-cost direct mail offerings that helped explain how InfoWorld could provide important information to its IT audience. We created mailers to announce special events and advertising opportunities in the magazine. Response to these campaigns was high. The net effect was that we advanced the message that InfoWorld is a trusted and neutral third-party expert on technology.