Challenge Adobe is the world's leading provider of software solutions to create, manage and deliver high-impact, reliable digital content. With the goal of reducing piracy and increasing revenue, Adobe has implemented an activation process that prevents customers from inappropriately using applications they've licensed. When Adobe was getting ready to launch activation with its software products, they contacted BayCreative about developing an innovative online demo that would explain the process, and its benefits, to customers.
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BayCreative Solution To explain Adobe activation, BayCreative created an online demo that allows customers to "see" what is involved with the activation process. The online demo we created has given Adobe customers visual, step-by-step demonstrations of how activation works. The result has been a generally positive acceptance of activation by Adobe customers. An important side benefit is that the need for customer support calls about the process has decreased.