Challenge CNET Channel's DataSource solution provides the most complete catalog of product information in the world. DataSource maintains up-to-date product information on over 2 million SKUs - adding more than 45,000 each month. The company also has an unmatched global presence, maintaining data in 12 languages and supporting online catalogs in 35 markets worldwide. CNET Channel needed a self-running demo, accessed through the company's web site, to showcase its premier product.
Click here to see the demo.
BayCreative Solution To meet its goal for a compelling way to explain DataSource to its online prospects, CNET Channel asked BayCreative to create a compelling and interesting online demo. We interviewed the VP of Marketing about the benefits of DataSource and recorded that interview to use as the basis for the script for the demo. Then we developed a storyboard that walked through the demo step by step. Once CNET Channel approved the script and storyboard, we shot the video, edited it, and interspersed video segments with animated graphics that further explained the offering. The final piece runs for about 10 minutes, and is downloaded from the CNET Channel site and distributed on CDs at trade shows and events.