Challenge Hitachi Data Systems develops storage solutions and delivers them to public, government, and private sector companies in over 170 countries. Hitachi needed a way to explain the workings and benefits of its new liquid crystal on silicon (LCoS) approach to large-format displays and asked BayCreative to develop a product brochure and a complementary online technology demo.
Click here to see the demo.
BayCreative Solution The competitive world of electronics can be challenging. For this reason alone, Hitachi felt that establishing brand recognition and distinguishing the important differentiating features of their VisionCube display and its LCoS technology would be critical to successfully competing in the large-format display market. Working closely with both engineering and marketing staff at Hitachi, BayCreative developed an animated informational demo that is available on the Hitachi web site and used at trade shows. This demo clearly explains the inner workings of the VisionCube, and walks the viewer through a clear and concise explanation of the company's innovative LCoS display technology.