Challenge iCiX is the leading network designed specifically to allow companies to manage supply chain risk, complaince, and standards. A very innovative SaaS solution to a challenging global problem that small to huge companies are faced with. How can they clearly explain the value of this unique and, in some cases, unexpected offering.
Click here to see the demo.
BayCreative Solution We spend many hours in close consultation with iCiX key executives, interviewing, discussing, and listening to their story. Together we came to the conclusion that a plainly told story of the conditions in the industry and how iCiX fits in was needed. Feedback has been that this short animated piece cuts hours out of in-person explainations while maintaining consistency in what's said. This lets iCiX the sales force move more rapidly into more meaningful exchanges with propspects.