Challenge Prosper, an innovative online people-to-people lending marketplace, wanted to increase the rate at which borrowers who have registered become borrowers who have created listings for loans.
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BayCreative Solution BayCreative developed this lively and clear animated tour to do the job. Working with research on specific issues that borrowers where having with the process, and closely with the Prosper team, we struck just the right mix of engaging entertainment, information, and encouragement for would be listers.