Challenge Prosper, an innovative online people-to-people lending marketplace, needed to boost the engagement and success of it's lenders who are a core component of the Prosper community. As well, successful lenders are more likely to spread the word about Prosper to others.
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Solution BayCreative helped by developing a tour of lending tips. This accessible and informative tour, takes prospective and existing lenders through the key concepts of lending and gives great advice on how to realise a good return by using tools and accessing features available to lenders online.