Challenge Sunrise Telecom, a leading supplier of telecommunications service equipment, needed to find a way to reduce training costs. Rather than always conducting in-person, on-site training sessions to show customers how to use their HTT testing product, the company was interested in seeing if an interactive training demo could fit the needs of customers while lowering training-related expenses.
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BayCreative Solution BayCreative proposed a self-running, animated, narrated demonstration of the product and its features. Through comprehensive interviews with knowledgeable Sunrise staff, the BayCreative team fully analyzed the product and created a Flash-based demo that provides an overview of the unit's capabilities and features, and explains how to use them. This demo is a powerful and useful training tool, an easy-to-use reference for technicians out in the field. With this training demo, customer satisfaction rises while travel and training costs decline.