Challenge CNET Channel is the world's leading independent source of product information, supporting both online catalogs and traditional sales processes with detailed content on over 2 million technology products - adding over 45,000 SKUs each month. The company's data is maintained in 12 languages and supports online catalogs in 35 national markets, giving it an unmatched global presence. CNET Channel needed a new web site that would better serve the needs of its global audience.
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BayCreative Solution We began by examining the audience profiles and then mapped those profiles against the content that would be most relevant to them. This served as objective criteria for the site. While the overall structure is orderly, the design we developed presents a look that is both confident and stimulating. Technology is emphasized through the site content and its supporting visuals. The site has been very well received by the CNET Channel sales force and the company's customers.