Challenge One of the many small, scrappy, custom service logistics companies, PIM Global Logistics was faced with the nagging realization that they must differentiate themselves in order to realize significant growth and development as a company. The rapidly changing conditions of logistics and everything associated with it -- crating, packaging, shipping is putting ever increasing pressure on companies to keep up with and work within a global environment. Lacking change, PIM Global could fall behind in the ever important impression among customers.
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BayCreative Solution BayCreative took a deep dive with PIM Global. Our work has yielded a new company name "PIM Logistics" which will be more enduring and support the company's expansion and growth. The new web site reflects a forward focus, embracing technology in the name of service to customers. The new PIM Logistics is current and even pro-active on regulatory requirements facing the industry. BayCreative took a comprehensive look at the customer experience and developed relevant touch-points such as labels and air bills, signage. Our relationship is leading now into materials for sales support and other collateral.