Challenge Before being acquired by Oracle, software giant PeopleSoft needed a campaign and website to support its awards event for the Leaders in Supply Management. The project would involve developing a look and feel for the event invitation, as well as for follow-on communication pieces and a web site where people could register to attend.
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BayCreative Solution BayCreative created a clean, elegant design for the web site, one that emphasizes the most relevant information first. The conference site architecture delivers content according to the user's perspective to create an intuitive navigation path that allows information to be easily accessed. We produced unique, proprietary brand images to that support the event. Working with PeopleSoft's internal Web team, we delivered a site that was ready for implementation, and did so in just a matter of days.