Challenge When a startup company is just getting established with investors and potential customers, it needs a web site that clearly presents the company's vision and offering. Based in California's Silicon Valley, Portola needed a site that would capitalize on its technology, while being approachable at the same time.
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BayCreative Solution BayCreative developed a set of objective criteria that we could use in developing the site. We used the visual of a bridge to convey the metaphor of the company's being a bridge to a brighter future. The site includes informational graphics that are helpful in explaining the company to potential customers and venture capitalists who might want to invest in the company.