Today marketers need to produce a constant flow of new content that can serve them in many ways: it improves their search engine rankings, drives traffic to their websites, and helps to nurture existing leads. But, it can’t be just any content. It has to be relevant, remarkable content.
BayCreative supports our client’s content needs with a comprehensive set of creative, editorial and project management services, including:
- Business & Technical Writing
- Copy Editing
- Design & Illustration
- Editorial Calendaring
- Videography & Post Production
- Digital and Print Management
We strategize with our clients to understand behavioral and demographic information about their prospects. Then we generate and target content based on buyer personas, decision-making authority, interests and needs. Content is then mapped to the buying cycle of your customers. This ensures that you’re creating content that works best for your prospects based on which stage they are in.
Early stage content has broad interest keeping the funnel wide at the top. This helps you to not exclude any opportunities. This broad reach content might take the form of:
- Social Media Posts
- “How To” Guides
Mid and late stage is more focused and targeted in terms of outlining specific examples and ideas regarding solutions you offer. The content is more and more directed at the individual who is interested in buying and might take the form of:
- White Papers
- Case Studies