Measure. Analyze. Automate.
BayCreative marketing automation, lead management and data analysis experts understand the demands of marketing teams across multiple industries. We’ll collaborate with your team to measure the alignment of marketing activities to your strategies, and metrics with business goals.
Our full service, B2B marketing agency helps you create a metrics framework to monitor marketing performance, and then develop and utilize marketing automation tools and dashboards to manage marketing performance.
Gathering of the right types of data, and its accuracy, is crucial in measuring marketing performance. BayCreative collaborates with clients to gather actionable business insights from data to improve marketing effectiveness and marketing efficiency. We’re experts in leveraging automation tools like HubSpot, Net-Results, Eloqua, Marketo and Salesforce.com to capture prospect data, score lead quality, nurture the prospective customer with additional content and offers, and convert the qualified lead to sales.
From search engine marketing and webinars, to email nurturing campaigns and social media postings, BayCreative can help centralize lead generation performance measurement. We’ll analyze and report on the results, then make the necessary adjustments to those campaigns to optimize overall marketing effectiveness and spend.
- Determine Metrics Based on Business Goals
- Establish Baseline & Benchmarks
- Track Results against Baseline and Benchmarks
- Analyze Data for Counterintuitive or Confirming Results
- Confirm New Hypotheses with A/B Testing