BayCreative's integrated lead generation campaigns have multiple waves of touch points and offers. We've worked with them for 12 years now and they always deliver.

Steve Jones,
Dir. Marketing


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Case Study: Taleo Lead Generation

Challenge: Taleo offers staffing and talent management solutions designed for customers ranging from small businesses to global enterprises, including Dow Chemical, Hewlett-Packard and UnitedHealth Group. They are a California based company with nearly $200 million in sales in 2009. With the intention of significantly growing their revenues in 2010, Taleo made developing new leads their primary focus. Taleo’s goal was to utilize online lead generation techniques and a customized, integrated marketing campaign to grow the awareness of their software and services within their target audience.

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