The very competitive nature of our business requires top talent like BayCreative to strategize and execute on our lead generation programs.

Steve Roop
Vice President of Marketing
PeopleSoft

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Inbound Marketing 1-2-3 (eBook)

This short eBook will give you the bird’s eye view of inbound marketing—what you need to be thinking about and how to make it work for you.

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Inbound Marketing Lead Generation: PeopleSoft

For PeopleSoft, the team at BayCreative created an innovative direct mail lead generation campaign that reaches supply chain executives.

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Here is a sample of that campaign:

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