BayCreative combines listening to what we want and need with their own creative vision - the results are outstanding.

Ken Webster
Cummins & Templeton

Our Team

BayCreative is one of San Francisco’s most well-respected full-service B2B marketing agencies because of our team of creative, innovative and dedicated professionals.  We approach every project as if we are an extension of our client’s team.

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Arne Hurty
Founder & Co-owner
Scott Danish
President & Co-owner
Sven Hurty
Content Strategy
Anne Spencer
Senior Designer
Barbara Lang
Senior Project Manager
Greg Sieck
Senior Brand Strategist
Brian Troutman
Senior Video Producer
Jillian Troutman
Senior Writer
Dave Schafer
Senior Writer
Christine Linder
Senior Designer
Liz Rudner
Senior Designer
Justine ChenAllan Aguas
Senior Designer
Rob Granlund
Development Lead
Philip Smith
Development Lead
Valeska Rivera
Graphic Designer
Debbie Plawner
Senior Market Researcher

Arne Hurty

Founder & Co-owner

BayCreative has become one of the Bay Area’s most respected full-service marketing firms by helping clients to achieve their business objectives through marketing. Arne has over 30 years experience developing creative for marketing, advertising, and sales. He loves few things more than a happy energized team. Reach Arne: 650.867.5956 or arne@baycreative.com

Scott Danish

President & Co-owner

Scott Danish, President and co-owner, joined BayCreative in 2009 and brings his unique and entrepreneurial perspective to client development, marketing strategy and business operations. Scott has more than 25 years of senior level marketing experience in driving product, service, channel and corporate marketing strategies in multiple industries. Prior to BayCreative, Scott was a Director of Marketing at Cisco. In this capacity, Scott lead a team of world-class marketers that delivered strategic, innovative and integrated marketing campaigns which resulted in more than $2.3 billion in Cisco Services revenues from enterprise-level businesses and government agencies across the U.S. and Canada. Reach Scott: 415.254.0500 or scott@baycreative.com

Sven Hurty

Content Strategy

Sven is a writer, editor and senior project manager with extensive experience in branding, technology and politics. As a graduate of U.C. Santa Cruz with a B.A. in Philosophy and Modern Literature, Sven brings a unique perspective to content-based, creative marketing. As BayCreative’s Strategic Content Editor, Sven develops and manages inbound campaigns, SEO projects, as well as implementation of marketing automation systems. When he manages, from time to time, to make it out of the office, Sven likes to read, write, spend time outdoors, and pursue one of a hundred hobbies he’s picked up over the years.

Anne Spencer

Senior Designer

Anne has always had a strong passion for communication and expression. She learned to translate this passion into a skill at Loyola Marymount University where she earned a B.A. in Studio Art with an emphasis on Graphic Design. Everyday Anne helps clients to express their own mission and vision through branding, website, presentations and print collateral. She loves trying new things to keep her creative juices flowing. When she’s not at work you can find her biking along the beach and snuggling with her poodle/teddybear mix, Burt.

Barbara Lang

Senior Project Manager

Barbara Lang has 15 years professional experience managing cross-functional development teams on projects including software development, marketing and training curriculum development. She is an avid supporter of K-12 schools and runs a non-profit organization called SchoolWishes.org that helps teachers get needed classroom materials.

Greg Sieck

Senior Brand Strategist

Greg’s extensive career includes senior roles with global agencies and marketers working on a variety of consumer and B2B brands. His most visible work urged PC users to “Unwire” [with Intel Centrino], cell phone users to “make their [AT&T] Wireless phone their only phone” and fast food fanatics to ‘Think Outside the Bun” at Taco Bell. Clients rely on Greg for his insightful analyses of their customers and brands, and strategies that drive growth.

Brian Troutman

Senior Video Producer

Brian has been dedicated to graphic design ever since he discovered PageMaker and SuperPaint on his vintage Mac SE in childhood. Lifelong curiosity has expanded his skill set to include video editing in Final Cut Studio, kinetic graphics in Motion, print design, web design, and much more. Though a designer first, he has a broad educational background, having earned both a B.F.A in studio art from West Chester University in metropolitan Philadelphia and a B.S. in marketing from Penn State.

Jillian Troutman

Senior Writer

Jillian is a writer, editor, and idea machine who has done work for nonprofits, small businesses, massive corporations, and everything in between. She has a BA in writing from the University of Pittsburgh and an MFA in creative writing from the University of North Carolina. She enjoys working one-on-one with clients and getting deep down into the bones of their businesses to effectively communicate their stories.

Dave Schafer

Senior Writer

Dave is a senior writer and creative strategist from Pataskala, Ohio. He is the recipient of several writing awards from The Houston Press Club, Magnum Opus Awards, AP Society of Ohio, and more. As a storyteller, Dave works to craft compelling narratives around individuals and initiatives making bold strides in their respective fields.

Christine Linder

Senior Designer

Christine is a designer with BayCreative. Before joining the BayCreative team, Christine was the creative director for a global executive development firm where she was responsible for brand development and oversight of the creative services team. She has worked with clients such as Nike, PayPal, Walmart, Johnson & Johnson, Microsoft, Dell, Gap Inc., Jobvite, and many more.

Liz Rudner

Senior Designer

Liz comes from an extensive commercial design background with a core focus on branding, campaign marketing, digital strategy and visual art direction. Liz has a BA in English Literature and Studio Art from the University of North Carolina at Greensboro, Commercial Design Portfolio from The Creative Circus Portfolio School in Atlanta, GA and Web Development/ Digital Strategy MA from Boston University Center for Digital Imaging Arts, Washington, DC. When Liz isn’t designing she can be found baking gluten-free/ paleo deserts or hosting fitness retreats in Costa Rica. 

Justine Chen

Allan Aguas

Senior Designer

Allan is a Senior Designer with over 16 years of agency and corporate marketing experience. With a B.A. in New Media from the Academy of Art University, he has immersed himself in creative development across multiple design mediums. When he’s not cranking out graphics, you’ll find him working on his photography or in the hills on his motorcycle.stries.

Rob Granlund

Development Lead

A savvy, forward-thinking website, mobile and applications developer specializing in PHP development, content management systems (CMS), e-commerce website’s, MySQL, CSS, HTML 5, responsive layouts, JQuery, Javascript. Rob is maniacal about on-time delivery and a firmly believes in innovative productivity and extracting maximum performance from modern coding technologies.

Philip Smith

Development Lead

Phil has a background in HTML, CSS, PHP and jQuery development. You might call him a jack of all trades, but he is truly a master when it comes to pulling together resources and developing some of BayCreative’s most intense projects. Phil is the father of five beautiful children, and enjoys cruising around in his 488HP Mustang Cobra whenever he has the chance.

Valeska Rivera

Graphic Designer

Valeska has been working as a professional graphic designer since 2003 with an emphasis in Photoshop, PowerPoint Presentations, 3D Modeling in Sketchup, Motion Graphics and Video Editing for Film/Television. Val joined the BayCreative team in 2013. In her spare time she likes to travel the world, write scripts, play instruments, spent time with her family/friends, sing and learn more about the mysteries of the universe.

Debbie Plawner

Senior Market Researcher

Debbie Plawner has over ten years experience conducting brand identity, new product development, concept testing, awareness and perception research, and customer satisfaction research for clients ranging from HP and IBM to University of Portland and Chico State. Debbie spent the first ten years of her career conducting U.S. and international qualitative research in the areas of positioning, strategic planning and product development for technology clients.

Connect With Us

(415) 434-4344

400 Brannan Street
Suite 207
San Francisco, CA 94107