Helping Motorola Visualize Service

What does customer care look like for Motorola and how do we start the conversation within Motorola and develop that brand? That’s what the Motorola Customer Service group wanted to know. So we produced an idea, a visualization, and presentation comp. We combined the ever-popular “moto” phrase with caring and support. But we needed a persona. Who cares? And who is wise and able? A guru, a Moto Guru.

Sales All-Hands Event Opener

Customer Care Branding Concept

"BayCreative fully conceived of the 'MotoGuru' concept for Motorola's retail customer service centers. They also developed the visual brand, messaging and storyboarded the customer experience. We thought the work they produced was phenomenal!" Jill Weck, Global Brand and Warranty Strategy Lead, Motorola Mobility